Advanced SEO

Advanced search engine optimisation techniques to give you competitive advantage online

Overall aim of the course:

To gain a good understanding of the issues around search engine optimisation, to understand what tools to use to monitor the performance of the site, be able to make and implement recommendations to improve the rankings.

Delegates attending this will be able to:

  • Use the tools of the trade as used by SEO experts for researching and optimising
  • Extend domain registration and research old websites in your industry for potential targets
  • Use Google index pages to see how to improve your site
  • Ensure best practice so Google does not negatively rank you and give you the best chance to rank well
  • Develop a site structure to help optimise key words and content
  • Understand the importance of good quality, relevant, regular content on your site
  • Develop blogs to keep your site up to date
  • Identify potential link opportunities and understand where competitors’ sites are linked from
  • Develop content for use on other sites to attract visitors to your site
  • Use social book marketing tools

Course content:

  • SEO tools
  • Indexing issues
  • Google webmaster tools
  • Sitemaps
  • Historic sites and their history
  • Handling site structure changes and redirects
  • Duplicate content issues
  • Concentrated link juice
  • Content
  • Links – Your content on other websites

Duration:

1 day

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If you believe your organisation needs help fulfilling its potential then I urge you to contact us for an initial FREE consultation, where I hope you will find our approach is refreshing and practical.

— Tim Stimpson