Google Analytics

Understanding and using Google Analytics to improve your website’s performance

Overall aim of the course:

To understand what statistics you should be looking at each month and to show delegates how to interpret these statistics to improve the performance of your website and any e-shot campaigns.  This course will help delegates to understand and use Google Analytics to improve a website’s performance.

Delegates attending this will be able to:

  • Set up your analytics code on your website
  • Set some basic goals
  • View data in real time, to understand what is happening on their site
  • View and develop monthly report and action plan
  • Consider improvements to website, for example…
    • Strengthen content on top exit pages
    • View key words trending and add into content
  • Consider where traffic is coming from
  • Test, monitor and evaluate
  • Improve activities to increase the site’s performance
  • Keep improving

Course content:

  • Working with Google Analytics and the report data
  • Setting up your access
  • Understanding what reports are available
  • Page views, visits, visitors
  • Time metrics
  • Traffic sources
  • Content reports
  • Understanding the top landing pages and why?
  • E-commerce shopping
  • Campaign tracking and adwords
  • Setting goals
  • Copywriting for websites
  • Page layout
  • Content and key words
  • AIDA – Attention, Interest, Desire, Action
  • Testing tools
  • Experiment pages


1 day

Alstom Transportation

We used Ann Goodwin to put together our graduate training programme and deliver a series of commercial skills training and development over a period of 3 years to our intake of new graduates and supervisors. Everyone thoroughly enjoyed Ann’s style of delivery and learned a great deal. Courses Ann delivered included marketing and sales, presentation techniques and time management, whilst her team of Associates helped with Human resources and Financial Management issues.

Steve Franklin
Training & Development Manager
Alstom Transportation

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If you believe your organisation needs help fulfilling its potential then I urge you to contact us for an initial FREE consultation, where I hope you will find our approach is refreshing and practical.

— Tim Stimpson