Successful SEO – an introduction


Understanding the key elements of search engine optimisation and getting your site noticed

Overall aim of the course:

To gain a basic introduction to the key issues around search engine optimisation and to understand how your site could perform better in the rankings.

Delegates attending this will be able to:

  • Check whether your site is listed in major search engines
  • Know how to get access to web statistics and install Google Analytics onto a website
  • Use ranking tools to profile a sites performance
  • Check what terms your competitors rank for
  • Examine web stats for search phrases that currently drive traffic
  • Understand the basic improvements that can improve the on page optimisation around page titles, meta tags, keyword density, on site links and text content
  • Understand some off page optimisation improvements that can be implemented
  • Write a website action plan to address the key issues

Course content:

  • All about search engines
  • Getting listed in search engines
  • On page optimisation
  • Structuring content
  • Targeting traffic – keyword analysis
  • Off page optimisation


1 day

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If you believe your organisation needs help fulfilling its potential then I urge you to contact us for an initial FREE consultation, where I hope you will find our approach is refreshing and practical.

— Tim Stimpson