Writing effective content for the web

Writing content for the web – increasing the engagement with visitors

Overall aim of the course:

Content is King when it comes to being noticed by the search engines. Writing relevant interesting content is also key to engaging with your target audiences. This course provides delegates with an understanding of the key issues to consider when writing content to help your site be noticed and build relationships with your audiences.

Delegates attending this will be able to:

  • Plan and develop the structure of your website
  • Research key words and phrases and develop relevant popular pages
  • Develop content to engage with audiences
  • Confirm the overall messages trying to be promoted that fit into the wider marketing communications activity
  • Construct messages that are relevant and passionate for the audience
  • Increase the levels of engagement with visitors
  • Develop a clear identity and writing style
  • How to evaluate its success

Course content:

  • Planning
  • Understand your objectives and what you are trying to say
  • Consider your audiences – humans and search engines
  • Clarify your key messages
  • What do your customers want to hear
  • How might they like to hear and see these messages on a website
  • Developing the structure of your site
  • Develop effective, meaningful landing pages
  • Determine the call to action for the visitor
  • Use tools to understand popular terms and search phrases
  • Be social and engage with online forums, blogs and media
  • Write regular blogs
  • Learn how to evaluate if your website is performing and what you could do to strengthen specific pages if required


1 day


Laboursite Rail recently recruited the services of ex-rugby international and world cup winner Jason Leonard OBE and we were keen to maximise the publicity associated with this. We employed the services of Win to help us achieve editorial coverage and develop our corporate image, which was to include a new website and corporate literature. I am really pleased with the results they achieved and would strongly recommend them.

Managing Director
Laboursite Rail

Photo of Tim Stimpson

If you believe your organisation needs help fulfilling its potential then I urge you to contact us for an initial FREE consultation, where I hope you will find our approach is refreshing and practical.

— Tim Stimpson