Sales Training


Overall aim of the course:

To provide delegates with the knowledge and understanding to integrate marketing and sales activities, stimulate sales and use best practice in keeping everyone focussed.

Delegates attending this will be able to:

  • Integrate marketing into your sales activities
  • Use best practice in selling products and services
  • Use a proven toolkit and sales process to help improve all aspects of selling
  • Be more motivated and confident
  • Become more effective, improve their selling results and to keep them focussed
  • Identify who to target to increase sales opportunities
  • Use the right questioning techniques to engage with customers
  • Use improved communication skills to help build relationships

Course content:

  • Talking brochure or sales person
  • Effective personal communication
  • The sales process
  • Develop effective questions
  • Listen effectively to customer responses
  • Use effective communication
  • Presentation
  • The AIDA Formula (Attention, Interest, Desire, Action)
  • Believability
  • Overcoming objections
  • Buying
  • Why People buy?
  • Why People Don’t Buy?
  • Features and Benefits
  • Closing the sale
  • Follow up


2 days

The course was relevant, motivational, useful and proactive.

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If you believe your organisation needs help fulfilling its potential then I urge you to contact us for an initial FREE consultation, where I hope you will find our approach is refreshing and practical.

— Tim Stimpson