Sales Training


Overall aim of the course:

To provide delegates with the knowledge and understanding to integrate marketing and sales activities, stimulate sales and use best practice in keeping everyone focussed.

Delegates attending this will be able to:

  • Integrate marketing into your sales activities
  • Use best practice in selling products and services
  • Use a proven toolkit and sales process to help improve all aspects of selling
  • Be more motivated and confident
  • Become more effective, improve their selling results and to keep them focussed
  • Identify who to target to increase sales opportunities
  • Use the right questioning techniques to engage with customers
  • Use improved communication skills to help build relationships

Course content:

  • Talking brochure or sales person
  • Effective personal communication
  • The sales process
  • Develop effective questions
  • Listen effectively to customer responses
  • Use effective communication
  • Presentation
  • The AIDA Formula (Attention, Interest, Desire, Action)
  • Believability
  • Overcoming objections
  • Buying
  • Why People buy?
  • Why People Don’t Buy?
  • Features and Benefits
  • Closing the sale
  • Follow up


2 days


I have worked with Ann Goodwin for a number of years and found her and her team incredibly helpful and innovative at both the strategic and tactical level. Whatever I have thrown at them, no matter how tight the deadlines, they have always delivered to a high standard and continue to generate pro-active concepts. Over the years they have been involved with developing marketing plans, product launches, crisis management, corporate identity and website development.

Mick Clancy
Managing Director

Photo of Tim Stimpson

If you believe your organisation needs help fulfilling its potential then I urge you to contact us for an initial FREE consultation, where I hope you will find our approach is refreshing and practical.

— Tim Stimpson