Strategic Marketing
Are you meeting your business objectives?
A strategic marketing plan covers:
- A marketing audit
- A marketing direction
- Monitoring and control techniques through implementation
A marketing audit will help clients fully assess where their business is. It evaluates:
- The market using a customer and competitor analysis
- External and internal factors – P.E.S.T. and S.W.O.T. analysis
- Target audience and positioning strategies
- Products, pricing and service levels
- Branding, communication and promotional strategies
A marketing plan will provide clients with practical direction around:
- Market segmentation and the target audience
- Marketing mix and the 7Ps of marketing (products, pricing, people, physical evidence, promotion, place, processes)
- Marketing communication strategy
- Marketing budgets
- Marketing tactics, timescales and responsibilities
- Monitoring and control procedures
- Implementation methods
- A plan is only a direction “a route-map”, we find clients value our support in implementing the plan to ensure focus is maintained and does not become detracted with operational issues.
“If you believe market research will help your organization to fulfill its potential, then I urge you to contact us for an initial FREE consultation, where I hope you will find our approach is refreshing and practical.” Tim Stimpson
